Career Website

Research 

We are studies career websites and the digital recruiting experience in Australia

Photo by Andras Vas on Unsplash   

Proudly supported and sponsored by:

The Final 7

In alphabetical order: 

Adobe

Coles Australia

Dell Technologies

McDonalds

Metcash Ltd

Mineral resources

REA Group

And the winner is.....

our mission

Through researching and awarding the 'Career Website Award', Talent Table aims to improve the corporate career site and the experience of candidates making it easier for our talent acquisition community to engage candidates and recruit their people. 

Get access to the presentation

The Project

Corporate careers websites are a very important part of the candidate journey, but they often  focus on one part of the journey. 

Some focus on Employer branding and content, others on job descriptions and the application process, but candidate research shows that candidates want it all. 

One great experience, like a fantastic video, can't undo a bad application process. Just as a great application process is useless if there is no content to persuade the candidate the apply. 

We need to do more to engage with our candidates, to show them why they should work for us... and that is more than a pretty website. 

Our research looks to find the best digital application experience which is also known as the best corporate recruitment site.  We look at how easy it is to find the jobs, navigate the career site to find essential information such as benefits and diversity.  We look at the job postings and assess if it is more than a job posting. The team do a mystery application and record their experience.  

We have been talking about candidate experience for so long now.   Let's start with the career website - the window to what the company can offer people that are interested in working with them and see who is doing it well.  

What we have researched:

The corporate careers site research consists of 130 data points in the following categories:

Usability

◦   Job search, presentation of the results, alert services, chatbots

Content

◦   In diversity, remuneration, application process, privacy, employer branding

Job descriptions

◦   Design, length, specific information, marketing & messaging

Visual design

◦   Look-and-feel, readability, photo, video

Application process

◦   Ease to apply, mystery application, time to reply, quality of reply

Mobile accessibility

There are multiple questions in each category and they are researched by actually collecting data from the website, giving every organisation a rating per category. 

Each category has equal weights and the research will give every website a rating on a scale of 1 to 10.  The top five organisations in the general rating will be nominated for the award.  Those sites are then judged by a panel of independent judges. 

Coles Group were announced as the winner at an event in March 2023. 

About our research

We won't be publishing lists or the actual numbers an organisation scores, as we understand the limitation of this research. It’s a good indication, but not a perfect one. Research is raw data and doesn’t tell the whole story a candidate experiences. Hence the scores will be used to nominate the organisations eligible for the award, but it’s human interpretation of the nominated websites that decides the award.

We will not publish any individual data on any given organisation.

However, we will be creating a series of articles based on what the research found. For example:

20% of all organisations ghost candidates

25% of all organisations show diversity in the photography, up from 15% last year

Only 60% of all organisations has an alert service

Our thanks to Monash Talent for providing the reseach assistants.

Monash Talent provide a full recruitment service for employers seeking to hire Monash University graduates. They can help you find the perfect candidate.

You can find out more information here

hello@talent-table.com

Andrea: 0474 182 148

This research was completed in partnership with Digitaal-Werven 

(translates to Digital Recruiting)

Read the judges report on the 2022 Digital Application Experience Award in the Netherlands.

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